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TREND konferencia HR manažment 2019
  • Block I: AGILITY




Director, IBM Partner Ecosystem Central and Eastern Europe

She leads IBM Systems, Cloud and Cognitive Solutions and Services sales through all indirect routes. She delivers $600M yearly Revenue, while building and transforming the ecosystem that will be able to bring next generation IT solutions to the market.
Barbora has a broad work experience prior to IBM in Sales, Marketing and Consulting.  In IBM, she has held several critical leadership roles in IBM’s Enterprise Operation and Transformation, leading 3000-employee diverse, multicultural organization. She played an important role in IBM’s globalization journey, successfully moving several brand missions in to the Delivery centers. Later, helped transforming them by pioneering the way for IBM towards agile and client-centric model (function-based to end-to-end cross-functional delivery). 

Barbora’s passion is about growing valuable skills for the future in the growth market regions. In the Centres she introduced innovation formats called Agile24 delivered $2M/yearly in efficiency as well as increased employee engagement. She is an IBM faculty member and champions efforts to enable women leaders in CEE.



  • Block II: TRUST



  • Block III: CULTURE



  • Block IV: CEO Insights